As the golden words by Einstien “If you can’t explain it to a 6-year-old, you don’t understand it yourself”.
Medical writers, since coming from a medical background, sometimes tend to get carried away and tend to overexpose patients and caregivers with unnecessary medical jargon and textbook procedures meant solely for clinicians. On the other side of the coin, there are medical writers who create educational reading material that just grazes the surface of the topic, hardly providing any material of value.
We from Posindite, have undergone and learned the various ways of how not to create a patient education material along with the intricacies of entertaining and engaging patients and their caregivers, appealing both through education as well as aesthetics.