PATIENT EDUCATION
A different writing style altogether, patients’ education writing demands the usage of different sources altogether. Transitioning back and forth from scientific writing and patient education writing, our seasoned writers know when and where to tone down the medical jargon, ensuring a smooth flow to make the common folk connect the dots thus targeting them towards the message
Why should patients be informed at the first place of medical affairs and the choices that go with it?
There is more than one reason which paves the way for patient education. In every business model, the end-user is needed to have the least basic knowledge of the product. Now considering the fact that being healthy with wellness is a necessity, (in the sense more than a business) the patients and the common folk need to know about the risks involved in a diagnostic process or treatment procedure, so they can make informed decisions about their own care thus facing the possible consequences without any surprises. Subsequently, tips on personal care and hygiene could be applied in their daily life so as to avoid falling sick in the future. The entire patient information can be summarised into 4 purposes:
Disease or injury prevention (especially when the patient is prone!)
Wellness promotion
Restoration of health and the earlier well being
Strengthening the patients morally and mentally thus helping them cope with serious diseases
Ok. Got the point. So why should we hire you?
As the golden words by Einstien “If you can’t explain it to a 6-year-old, you don’t understand it yourself”.
Medical writers, since coming from a medical background, sometimes tend to get carried away and tend to overexpose patients and caregivers with unnecessary medical jargon and textbook procedures meant solely for clinicians. On the other side of the coin, there are medical writers who create educational reading material that just grazes the surface of the topic, hardly providing any material of value.
We from Posindite, have undergone and learned the various ways of how not to create a patient education material along with the intricacies of entertaining and engaging patients and their caregivers, appealing both through education as well as aesthetics.